Prioritize Your Future Strategy, Now

I spent a big chunk of my career as an in-house researcher. My days were packed with usability studies, sprint reviews, research requests, and the ever-growing repository that never quite got built.  Foundational research, the deep, multi-method kind that actually shapes strategy for years, kept getting pushed. Not because it wasn't important, but everything else was urgent too.

That's exactly where Marie Pederson and I come in. We get oriented fast (we've worked across developer tools, healthcare, e-commerce, automotive, and more), and then we move. No backlog. No competing priorities. No "we'll get to it next quarter."

Work that might take your team six months to reach? We can often deliver it in eight weeks, with fresh perspective and real energy behind it.

We also genuinely love collaborating. We lean on your team for product expertise, and we're always happy to pick up new approaches from the researchers we work alongside.

If your team is stretched and you have a foundational research project that keeps getting bumped, let's talk.

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Dead Darlings

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Put Personas to Bed